WZZA Radio Station is owned and operated by Muscle Shoals Broadcasting, and serves the Shoals area, which includes Lauderdale and Colbert counties. WZZA’s coverage also includes a large portion of Franklin County to the south, Lawrence County to the east, and west to Tishomingo County, Mississippi. WZZA’s format includes gospel, blues, hip-hop, jazz, and R&B, all of which is day-parted to most effectively serve the market with unduplicated musical programming. Other programming includes a daily public affairs program during which a wide variety of guests, including attorneys, judges, mayors, councilmen, commissioners, teachers, businessmen, doctors, health care providers, city workers, bankers, financial advisors, congressmen and other office holders, religious leaders, non-profit agencies, civic and social organizations, and other citizens appear to discuss topics ranging from education, recreation, health, welfare, religion, relationships, law, politics, finance, economics, and more to hot topics in today’s news.
WZZA is the only locally owned Black formatted station in Northwest Alabama. The station’s broadcast signal reaches a loyal audience of approximately 45,000 persons daily (total day) with a median income of approximately $43,000, many of whom have supported this station since its first broadcast on July 4, 1972. Although the station’s target demographic is persons between the ages of 25-54, WZZA’s listeners range in age from 18-80, many of whom consistently tune in for the most timely information presented as community events, interviews, music, and entertainment primarily by local air personalities. Much of the information to be heard on WZZA cannot be found elsewhere.